AGENDA

Tuesday, September 29 

5:00 pm – 8:00 pm
Eastern Time
Meet and Greet
 
Registration and Welcome Desk
Second Floor Lobby
 
Stop by and enjoy a drink and chat with your fellow owners and operators
4:00 pm – 8:00 pm
Eastern Time
Registration and Welcome Desk

Wednesday, September 30 

9:00 am – 4:00 pm
Eastern Time
Registration and Welcome Desk
10:30 am – 11:30 am
Eastern Time
Brunch
11:30 am – 11:45 am
Eastern Time
Log In and Get Ready to Learn ALL ABOUT REVENUE!
11:45 am – 12:00 pm
Eastern Time
Opening, Go Live with Yamaha & Welcome

Jay Karen | CEO | NGCOA

12:00 pm – 12:45 pm
Eastern Time
Power Marketing to Move the Needle!
Leveraging Increasing Demand to Your Benefit!

Kris Strauss | Senior Vice President, Sales and Marketing | Troon

In this session, Kris Strauss, Senior Vice President of Sales and Marketing at Troon, will identify specific marketing strategies you can take to drive revenue now! With experience overseeing a portfolio of hundreds of Troon golf clubs around the country, Kris will share ways to leverage increased demand from existing and new customers, as golf has established a foothold as one of the few recreational/athletic activities permitted during the pandemic.

12:45 pm – 1:00 pm
Eastern Time
Networking Break – Deluxe
1:00 pm – 1:45 pm
Eastern Time
Catapult Your Green Fee Revenue Over the Top
Proven Data Driven Decisions to Increase Revenue

Mike Loustalot | Co-Founder and Chief Evangelist | Sagacity Golf

Don Rea, PGA | Owner | Augusta Ranch Golf Club, Mesa, AZ

Augusta Ranch is growing green fee revenue by 35% during the COVID-19 pandemic. Pandemic or not, every public golf course can grow green fee revenue. In this session, Mike Loustalot, Chief Evangelist with Sagacity Golf, and Don Rea, PGA, owner of Augusta Ranch Golf Club in Mesa, Arizona, teach a simple formula to achieve amazing results. They will break down the steps that every golf course can take to identify and quantify opportunities, implement a strategy, and measure your growth results.

1:45 pm – 2:00 pm
Eastern Time
Networking Break – Club Caddie
2:00 pm – 2:45 pm
Eastern Time
Grow Your Revenue by 5-15% with a Subscription Program!—
Turning Underutilized Assets into Your Best Assets!

Pat Kelley | Partner | Advance Golf Partners

Are you ready to break the membership paradigm and reposition for future generations? In this session, Pat Kelley, Advance Golf Partners will explain why, when conditions are right at your golf course, developing a subscription program is one of the best financial decisions you can make. They’ll explain where subscription programs work best, who your target customers are, how programs may be customized, simple steps to implement and manage subscriptions and will share performance numbers from successful programs.

2:45 pm – 3:00 pm
Eastern Time
Networking Break – Find A Game
3:00 PM – 3:45 PM
Eastern Time
No One Goes to a Party Uninvited:
How Including Diverse Communities Can Drive New Revenue Streams

Tiffany Fitzgerald | Founder & CEO | Black Girls Golf

Tiffany Fitzgerald, Founder of Black Girls Golf, will discuss the value proposition of welcoming diverse customers, including their journey from prospect to golfer, and will show you how golf courses can capitalize on grassroots organizations in their own communities.

3:45 pm – 4:00 pm
Eastern Time
Networking Break – 9-Eighteen
4:00 PM – 4:45 PM
Eastern Time
Bright Ideas Showcase – Golf Operations

John Brown | CEO | Brown Golf Management

Damon DeVito | Managing Director | Affinity Management

Join us as John Brown and Damon DeVito facilitate a lively discussion about bright, new ideas owners and operators are utilizing to not only move the needle, but push that needle in new and exciting directions. This session will focus on golf operations, simulation, entertainment, instruction, group activities, the golfer themselves, or any ideas related to the golfer, their experience, and revenue generation. Do you have a great idea to share with fellow owners and operators? Please share it in advance to twall@ngcoa.org and you might just find yourself as a live guest during the session!

4:45 PM – 6:00 PM
Eastern Time
Happy Hour

Thursday, October 1

9:00 am – 4:00 pm
Eastern Time
Registration and Welcome Desk
10:30 am – 11:30 am
Eastern Time
Brunch
11:30 am – 11:45 am
Eastern Time
Log In and Get Ready to Learn ALL ABOUT REVENUE!
11:45 am – 12:00 pm
Eastern Time
Opening, Go Live with Yamaha & Welcome

Jay Karen | CEO | NGCOA

12:00 pm – 12:45 pm
Eastern Time
Three Ways to Replace Your Pro Shop Revenue
Use Your Retail Space to Your Advantage!

Allison George | Wizard of Fun | Toad Valley Golf Course

Every square foot of your pro shop is valuable retail space. Is it pulling its weight in your golf business? Is it time to redefine what a pro shop should look like? In this session, Allison George, Wizard of Fun at Toad Valley Golf Course, will discuss three ideas how you can turn your facility into a money making machine.

12:45 pm – 1:00 pm
Eastern Time
Networking Break – PGA Career Services
1:00 pm – 1:45 pm
Eastern Time
Fun, Food and Friends
Financial Success is Not Just About 18 holes Anymore

Randy Anderson | The Meadows Golf Club, Maine

Randy Anderson, owner of the Meadows Golf Club proves that where there is a will there’s a way when it comes to creating new revenue lanes. Randy will teach you how to create an environment where fun, food and friends leads to revenue growth, and how he’s boosted his golf business with simulators and gaming—that not only brings in golfers (and those that aspire to play golf), but also fans of soccer, baseball, basketball, hunting and others.

1:45 pm – 2:00 pm
Eastern Time
Networking Break – Cativa CBD
2:00 pm – 2:45 pm
Eastern Time
Everyone Eats
8 Ways to Make Your Food and Beverage Operation More Profitable

Sean Taylor | Founder and CEO | Up To Par Management

In this session, Sean Taylor, Founder and CEO of Up To Par Management has worked with dozens of clubs and community associations, and will share his most effective and proven revenue-generating actions. He’ll discuss F&B trends, coming out of COVID, and specific strategies you can take to increase F&B and event revenue. He’ll also walk through the steps of designing, training, measuring and reporting that lead to success in their restaurants, bars, events spaces and hospitality centers.

2:45 pm – 3:00 pm
Eastern Time
Networking Break – Golfpay
3:00 pm – 3:45 pm
Eastern Time
Amazing Customer Service CAN Increase Your Revenue
Bringing the “Feels” to Boost Revenue

Whitney Reid Pennell | President | RCS Hospitality Group

In this session, Whitney Reid Pennell, President of RCS Hospitality Group and NGCOA Faculty Member, will identify the top customer service tips and tactics that lead to immediate revenue spikes. When your customers believe you care, they trust you. When they trust you, they come back, bring friends, and are bought into your success. Whitney has visited and worked with numerous golf clubs and will show you how to keep those loyal customers who interact with your brand!

3:45 pm – 4:00 pm
Eastern Time
Networking Break – Rain Bird
4:00 pm – 4:45 pm
Eastern Time
Bright Ideas Showcase – Food & Beverage

Whitney Reid Pennell | President | RCS Hospitality Group
Sean Taylor | Founder & CEO | Up to Par Management and Taylor Hospitality

Join us as Whitney Reid Pennell and Sean Taylor facilitate a bright ideas discussion around the new and exciting practices to take your food and beverage operations to the next level. Is “To Go” the “Way to Go”? Has the neighborhood just realized your golf course has a great restaurant? This session will focus on great new ideas to drive revenue in F & B. Do you have a great idea to share with fellow owners and operators? Please share it in advance to twall@ngcoa.org and you might just find yourself as a live guest during the session!

4:45 pm – 5:00 pm
Eastern Time
Closing Comments

Jay Karen | CEO | NGCOA

Education Credits

PGA
Members receive 8 MSRs
CMAA
Members receive 5 other Education Credits
LPGA

2 non-LPGA CU’s for 4 hour or less

4 non-LPGA CU’s for 4 or more hours

A maximum of 8 non-LPGA CUs for both days

GCSAA
Members receive .45 Education Points
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