AGENDA

Wednesday, September 30 

7:45 AM – 8:45 AM
Pacific Time
Registration – Breakfast – Networking
8:45 am – 9:00 am
Pacific Time
Welcome & Opening

Jay Karen | CEO | NGCOA

9:00 am – 9:45 am
Pacific Time
Grow Your Revenue by 5-15% with a Subscription Program!—
Turning Underutilized Assets into Your Best Assets!

Pat Kelley | Partner | Advance Golf Partners

Are you ready to break the membership paradigm and reposition for future generations? In this session, Pat Kelley, Advance Golf Partners will explain why, when conditions are right at your golf course, developing a subscription program is one of the best financial decisions you can make. They’ll explain where subscription programs work best, who your target customers are, how programs may be customized, simple steps to implement and manage subscriptions and will share performance numbers from successful programs.

9:45 am – 10:00 am
Pacific Time
Networking Break
10:00 am – 10:45 am
Pacific Time
Catapult Your Green Fee Revenue Over the Top
Proven Data Driven Decisions to Increase Revenue

Mike Loustalot | Co-Founder and Chief Evangelist | Sagacity Golf

Don Rea, PGA | Owner | Augusta Ranch Golf Club, Mesa, AZ

Augusta Ranch is growing green fee revenue by 35% during the COVID-19 pandemic. Pandemic or not, every public golf course can grow green fee revenue. In this session, Mike Loustalot, Chief Evangelist with Sagacity Golf, and Don Rea, PGA, owner of Augusta Ranch Golf Club in Mesa, Arizona, teach a simple formula to achieve amazing results. They will break down the steps that every golf course can take to identify and quantify opportunities, implement a strategy, and measure your growth results.

10:45 am – 11:00 am
Pacific Time
Networking Break
11:00 am – 11:45 am
Pacific Time
Power Marketing to Move the Needle!
Leveraging Increasing Demand to Your Benefit!

Kris Strauss | Senior Vice President, Sales and Marketing | Troon

In this session, Kris Strauss, Senior Vice President of Sales and Marketing at Troon, will identify specific marketing strategies you can take to drive revenue now! With experience overseeing a portfolio of hundreds of Troon golf clubs around the country, Kris will share ways to leverage increased demand from existing and new customers, as golf has established a foothold as one of the few recreational/athletic activities permitted during the pandemic.

TBD
Pacific Time
Session #8 Coming Soon

Thursday, October 1

7:45 am – 9:00 am
Pacific Time
Registration – Breakfast – Networking
9:00 am – 9:45 am
Pacific Time
Three Ways to Replace Your Pro Shop Revenue
Use Your Retail Space to Your Advantage!

Allison George | Wizard of Fun | Toad Valley Golf Course

Every square foot of your pro shop is valuable retail space. Is it pulling its weight in your golf business? Is it time to redefine what a pro shop should look like? In this session, Allison George, Wizard of Fun at Toad Valley Golf Course, will discuss three ideas how you can turn your facility into a money making machine.

9:45 am – 10:00 am
Pacific Time
Networking Break
10:00 am – 10:45 am
Pacific Time
Fun, Food and Friends
Financial Success is Not Just About 18 holes Anymore

Randy Anderson | The Meadows Golf Club, Maine

Randy Anderson, owner of the Meadows Golf Club proves that where there is a will there’s a way when it comes to creating new revenue lanes. Randy will teach you how to create an environment where fun, food and friends leads to revenue growth, and how he’s boosted his golf business with simulators and gaming—that not only brings in golfers (and those that aspire to play golf), but also fans of soccer, baseball, basketball, hunting and others.

10:45 am – 11:00 am
Pacific Time
Networking Break
11:00 am – 11:45 am
Pacific Time
Everyone Eats
8 Ways to Make Your Food and Beverage Operation More Profitable

Sean Taylor | Founder and CEO | Up To Par Management

In this session, Sean Taylor, Founder and CEO of Up To Par Management has worked with dozens of clubs and community associations, and will share his most effective and proven revenue-generating actions. He’ll discuss F&B trends, coming out of COVID, and specific strategies you can take to increase F&B and event revenue. He’ll also walk through the steps of designing, training, measuring and reporting that lead to success in their restaurants, bars, events spaces and hospitality centers.

1:00 pm – 1:45 pm
Pacific Time
Amazing Customer Service CAN Increase Your Revenue
Bringing the “Feels” to Boost Revenue

Whitney Reid Pennell | President | RCS Hospitality Group

In this session, Whitney Reid Pennell, President of RCS Hospitality Group and NGCOA Faculty Member, will identify the top customer service tips and tactics that lead to immediate revenue spikes. When your customers believe you care, they trust you. When they trust you, they come back, bring friends, and are bought into your success. Whitney has visited and worked with numerous golf clubs and will show you how to keep those loyal customers who interact with your brand!

1:45 pm – 2:00 pm
Pacific Time
Closing Comments

Jay Karen | CEO | NGCOA

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